In internet marketing, we all know that traffic is the lifeblood of our business. But what happens if you’re generating huge amount of traffic but your visitors leave your site without buying anything? The solution is to convert those visitors into buyers, and there’s a way to convert them into buyers, because first time visitors will most likely not buy what you’re offering.
We always hear that the “money is in the list”. So the strategy here is to generate traffic and capture their email address, so when they leave your site, you have a way to contact them, build relationship, build your credibility until they trust you. Don’t focus on sales during the first time they visit your site, you should focus on getting their email addresses. That will be the time that you will convert them into buyers, once you have their trust.
There are a lot of list building strategies all over the internet, just search in Google and you will find a lot. But One of the simplest, and my most favorite tactic when it comes to building a subscribers list is to use Private Label Rights Articles, also known as PLR.
Here’s how it works:
1.) Join free/paid membership sites to get access to PLR contents. Once you’ve identified your niche, just search for the PLR ebook or article and download it.
2.) Create a squeeze page with an opt-in form and offer your free report, whether it’s an ebook or a mini-course.
3.) Once they confirmed their subscription, deliver their free report as you promised.
There you go, you already have a subscriber. Now, what will you do after they became your subscriber?
Number 1 rule is: “don’t make any offer on the first email”. Trying to get a sale on the first contact is a no-no. Continue provide them valuable contents, you can have newsletter from the PLR content that you downloaded or create a mini email course. Give them free ebooks from time to time as well. You can apply the 80/20 rule, 80% content and 20% sales, so in every 5 emails that you send, you can insert 1 sales pitch, but don’t be too blatant.
There you go, that’s how I usually build my list using private label content. There are a lot of things that you can do to maximize a PLR content and build your mailing list at the same time, just be creative and don’t be afraid to try new things and discover what might work.