The Value of Product Reviews

Product reviews are evaluations of a product, a company or a service, video game, book, car, home appliance or computer. These can be written on just about any area where a buyer is going to exchange money for a product of some type.

In addition to evaluations that are critical the author of the review might assign the work a rating as an indicator of its relative merit in its field. Moreover, authors might review current events, items or trends in the news. In fact a collection of reviews in itself might be called a review.

Are they Useful?

You bet they are useful, especially if you are going to buy something expensive – like a piece of electronic equipment and you don’t even know where to start. The same with computer systems – if you are ready to buy the ultimate computer system, you need to know where to start looking. They are very helpful when you are ready to spend some of those hard-earned dollars of yours. It could just be tickets to a concert but do you want to waste your money if the concert was a flop?

Who Writes Product Reviews

Normally these pieces are written by 2 types of writers – the consumer, and the product expert. The product expert often a marketer for the company making the product is going to tell you about the features of the item and will be writing mostly on the side of the product being wonderful and you just have to have it.

The consumer review is when someone has already purchased the product and gives their opinion of the item. These can be really bad reviews of the product or really good reviews of the product. Anything in between, the consumer is not going to take the time to write.

The best thing to do when thinking about a big purchase is to find and read all the product reviews you can. And somewhere in the middle ground of all reviews you will find the truth about the product and you can choose for yourself which is the mejor producto.

Should You Write a Product Review?

In situations where you have had a terrible time with a new product or you have had a really good experience, why not let the next consumer know what you think. Especially if it was a completely bad experience and you don’t want your fellow consumers to waste their money.

Another reason to write reviews is if you want to be looked to as an industry expert in some field – say computer equipment. If enough people start seeing your well written reviews with your name about any computer equipment eventually you will get the reputation of being an industry expert in that field. But to be an industry expert you need to write reviews that are full of knowledge and are also insightful. And they need to be a true reflection of what the product was really like.

So viewing these reports can be very helpful when you are contemplating spending a good chunk of change and you want to make sure that you are getting a good value for your money. Whether it is an expensive restaurant, the latest book or the play that is coming to town, product reviews can be quite helpful it helping you decide where to spend your money.

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