When it comes to finding the right vocal talent for your TV promotion, it’s as important to have a well-written script as to have a great vocal talent to get your message across. Keep in mind that voice talent does not need to be an expert at what you are reading, you just need to use the correct inflection and emphasis throughout the script. Although the script is well written, a voice professional may seem knowledgeable and trustworthy during the promotion.
Instead of rushing to find an industry expert to read your script, think of the message you are trying to convey with the promotion. The promotion is trying to convey a happy message, perhaps about a new television comedy that comes to your network?
Make sure that the selected voice talent can read your script in a tone that matches your marketing goals. While experience is a key issue, the direction of a speaker is also very important. The inflection and tone of a promotional piece delivered is paramount. Obviously, delivering a serious problem, such as creating noise around a special political interest group, will be considerably different from the promotion of a new movie.
Whatever the purpose and intent of your media promotion, a good combination of script, voice and talent is essential. Even if you do not have a specific talent for aloud narration, your script should be written so that only a small number of deliveries match the message. From there, it will simply be a matter of listening to demos to find out if a vocalist interested in your work can convey the message in the tone that your business needs. If the demo recordings on your desk do not interest you, maybe it’s time to do your research online. Credible voice over talent will have sample demos available on his/her website so your production team can listen them until you find the voice talent that fits your promotion script.
Once his script is finished, the voice talent has delivered a product to his liking, and the production team has edited and produced the final cut, his television promotion will be ready for air. Making the right decisions for your production will ultimately help you get a higher return on investment, build your brand, and increase your company’s credibility.